Think: thinking, learning and enterprising

Action:  action, development, innovation

Win:　win-win, cooperation, solidarity

Value 

“Thinking meticulously, Advance bravely, Professional services, Customer satisfaction”

Thinking meticulously– keeping thinking at all time, be active in thinking

Advance bravely– execution being key point, be confident, be active in acting

Professional services– taking the principle of solving problems with professional knowledge, to provide full range of service support to customers

Customer satisfaction– striving to creating the maximum value for customers, and to satisfying customers

Core- value

Think and Act as One, Strive for Transcendence

Human is very different from and superior to the other animals for its human thinking; human is able to change nature, create value and promote social progress for its action; be brave to advance and change starting from our own.

Management aim: to survive with value, to develop with value, and to create value with value

Service aim: taking customer-centered concept, to survive with value, and to develop by market

Quality principle: to design elaborately, to produce meticulously

Enterprise spirit: treat people politely, work with solidarity and mutual help, attach importance to cost, customer centered , be brave to innovate, and pursue perfect.

Enterprise ethic: to abide by the law by obligation, to keep promise by principle, to be moral and just on basic norm, and to be moral by responsibility